Pillars is a THC beverage brand inspired by the four classical virtues—Courage, Temperance, Justice, and Wisdom. The identity blends philosophical meaning with a refined Art Deco aesthetic, using geometric symmetry, structured lines, and metallic accents to create a premium, architectural feel. Each flavor is represented by its own custom virtue mark, designed to reflect the character and symbolism of its Pillar while forming a collectible system across the product line. The visual language is bold yet disciplined, balancing elegance with intention. Pillars elevates THC branding through storytelling, craftsmanship, and a design system rooted in meaning and tradition.