Broken Record is a nostalgic brand concept built around the preservation and restoration of cherished musical recordings. The identity balances reverence for analog sound with clean, modern design: soft textures, minimalist geometry, and subtle line-work recall the grooves, spools, and mechanical roots of analog media. Every design element is intentionally crafted to honor the emotional value of old recordings and the stories they carry. Broken Record is about revival: restoring lost music, preserving memory, and giving sound a second life.