GNTLMN COLLECTION
Branding & Identity
Problem
Self-Care Day is meant to encourage people to slow down and prioritize their well-being — but when it comes to men, self-care is often overlooked, stigmatized, or boxed into basic grooming routines. There’s a clear lack of spaces and branding that reflect the full, emotional range of men’s self-care.
Solution
My twist on the Self-Care Day , I created the GNTLMN Collection, an all-inclusive men’s self-care display that goes beyond the basics. The visual identity is centered around a broken Fibonacci spiral, representing how real self-care isn’t perfect or linear. It’s evolving, messy, and deeply personal.
Result
The GNTLMN Collection introduces a fresh, approachable space for men to engage in self-care with intention. It challenges outdated norms by blending thoughtful design with inclusivity, creating an experience that invites all men to take care of themselves in their own way.
