GNTLMN is a men’s self-care brand built around the idea that growth isn’t perfect. The identity uses the Fibonacci sequence—a symbol of ideal proportion and balance—but intentionally breaks it apart to represent the reality of modern masculinity: progress that is nonlinear, personal, and imperfect. Clean lines, minimal structure, and muted tones create a refined visual language, while the fractured Fibonacci mark serves as a reminder that self-care is less about perfection and more about becoming. GNTLMN blends mathematical precision with human honesty to redefine what it means to take care of yourself.