GALA FOR CHANGE
Branding & Identity
Problem
People are becoming numb or disconnected from the growing crises around us, climate collapse, economic inequality, political inaction, and social injustice. The Sunrise Movement fights for a livable, just future, but not everyone understands what’s at stake if we stay on our current path.
Solution
This fictional dystopian gala was inspired by the Sunrise Movement’s mission. This immersive project used storytelling and speculative design to imagine a world where we failed to act. Through distressed documents, ration cards, citizen IDs, survival notices, and signage, the visual identity paints a haunting picture of a future defined by scarcity, division, and state control. Would this happen if we give up on people and the planet?
Result
This project transformed a gala, typically a space of luxury into a visual protest. It challenged viewers to reflect on our current trajectory and served as a wake-up call for action. By grounding the message in the Sunrise Movement’s broader mission, the work emphasized the urgent need for environmental, social, and economic reform. The visuals sparked reflection and conversation, proving that design can be a tool for activism and a catalyst for awareness.
